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Worcester TV ad Chamber of Commerce Boston Providence Springfield

WORCESTER The Worcester Regional Chamber of Commerce is getting to the heart of the matter concerning the Heart of the Commonwealth. Worcester. A city with heart, history and promise, says the narrator at the start of a 30-second TV commercial extolling many attributes of Worcester that the chamber will run in markets including Boston, Providence and Springfield beginning Monday morning. We think it s an investment that helps the region in a variety of ways, said Timothy P. Murray, president and CEO of the Worcester Regional Chamber of Commerce, about its TV advertising blitz initially planned to run from Monday until May 12.

How the Boston Ballet survived, and even grew its audience, during COVID

How the Boston Ballet survived, and even grew its audience, during COVID Updated 9:00 AM; This article first appeared on the Boston Business Journal’s . After suspending its 2020 season once the COVID-19 reared its head last spring, Max Hodges decided last summer that Boston Ballet could not wait in hibernation any longer. Other performing-arts organizations were closing the curtains until audiences could gather in theatres again, but Hodges, the Ballet’s executive director, started brainstorming ways to give dancers the opportunity to safely perform and train, while also expanding the ballet’s following beyond New England. Her efforts are yet another example of the resilience, creativity and collaboration that nonprofits and companies in Greater Boston have had to rely on as they’ve weathered the pandemic.

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