How the Boston Ballet survived, and even grew its audience, during COVID
Updated 9:00 AM;
This article first appeared on the Boston Business Journal’s
.
After suspending its 2020 season once the COVID-19 reared its head last spring, Max Hodges decided last summer that Boston Ballet could not wait in hibernation any longer.
Other performing-arts organizations were closing the curtains until audiences could gather in theatres again, but Hodges, the Ballet’s executive director, started brainstorming ways to give dancers the opportunity to safely perform and train, while also expanding the ballet’s following beyond New England.
Her efforts are yet another example of the resilience, creativity and collaboration that nonprofits and companies in Greater Boston have had to rely on as they’ve weathered the pandemic.
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