Thursday, 22 April 2021, 3:27 pm
Auckland, April 2021 – Vodafone
Warriors sponsor Best Foods has launched ‘Locker Room’,
an exclusive programme for superfans providing
money-can’t-buy experiences, discounts and
prizes.
Best Foods wants to reward fans who have
backed the Vodafone Warriors through thick and thin and has
created the ultimate fan zone community for supporters to
come together. The exclusive programme will include offers
such as VIP viewing experiences at Mt Smart Stadium, Train
Like a Warrior – a six-month nutrition and fitness
programme – the chance to meet players digitally as well
as have them over to your place for a BBQ, plus discounts on
How ‘sustainability’ became a dirty word in fashion
Does anyone know what it actually means?
Truly eco-conscious brands like Maggie Marilyn (pictured) prefer not to use the word sustainable
Credit: Maggie Marilyn
Stella McCartney summed it up best in an interview with the Telegraph last year: “I barely know what the word sustainability means anymore,” she told my colleague Caroline Leaper.
Neither do I, to be honest. There is no formal definition for the word, and yet countless fashion brands attach it to their products - whether they are produced in a planet-friendly way or not.
In fact, it has become so synonymous with ‘greenwashing’ (marketing waffle that suggests environmentally conscious intentions but doesn’t actually deliver anything concrete), truly ‘sustainable’ brands are doing away with the word altogether, in favour of language that speaks more accurately to their actions.
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