NZ wine delivers strong performance in UK off-trade
20 January 2021 By Lucy Shaw
New Zealand wine enjoyed strong sales in the UK off-trade last year, growing its year on year value sales by over 23%, according to recent Nielsen data.
Nielsen data to 26 December 2020 shows that an additional 14.4 million bottles of New Zealand wine were sold at retail compared to the same period in 2019.
The total wine category has grown by £1.02 billion in the UK, with New Zealand wine contributing over 12% of this growth.
Sales of New Zealand rosé are on the rise in the UK
The average retail price of New Zealand wine has risen too, with an increase of 2.5% from £7.24 to £7.42 per bottle, which is significantly higher than the total market average price per bottle of £6.09.