May 4, 2021
A novel sustainable sleeve for plastics packaging developed by CCL Label has gained recognition from the Association of Plastic Recyclers (APR).
CCL Label’s EcoFloat has received Critical Guidance Recognition from the US-based association for its ability to help boost PET recycling. Launched last year, EcoFloat is described as a floatable polyolefin shrink film with high shrinkage.
CCL Label said the material facilitates the easy separation of labels from PET bottles and other types of plastics containers in the recycling process to enable “bottle-to-bottle circularity”.
This helps meet new market demands while allowing brand owners reach their sustainability and recycling targets, the company added.
Getting back a desired ‘widely recyclable label for polypropylene
Dearman
An industry coalition working to turn around falling access to polypropylene packaging recycling in curbside programs believes its early investments are paying off and it s making meaningful progress toward its goals.
But a group that will assess one of those key goals the ability to label PP packaging like yogurt cups, margarine tubs and Keurig coffee pods as widely recyclable in the United States cautions that measuring progress is complex.
The Polypropylene Recycling Coalition formed last year with $35 million from major consumer brands and plastics firms to funnel grants to local materials recovery facilities to get more Americans access to recycling PP.
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CCL has received an APR (Association of Plastic Recyclers) Critical Guidance Recognition for EcoFloat, its sleeve material that helps boost PET recycling by facilitating easy separation of labels from bottles and other types of plastic containers.
CCL developed EcoFloat to meet the new market demands and to help brand owners reach their sustainability and recycling targets to which they have committed themselves. This hybrid polyolefin film facilitates easy separation of labels from PET bottles and other types of plastic containers in the recycling process to enable bottle-to-bottle circularity, an important goal for global consumer goods brand owners.
‘We see EcoFloat as the sustainable decoration solution of the future – for a whole range of packaging in the beverage, dairy, home care, and other industries,’ commented Guenther Birkner, president of Innovia and CCL’s food and beverage business. ‘So, we are proud that this has been verified by receiving the recognition of
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CCL receives APR (Association of Plastic Recyclers) Critical Guidance Recognition (CGR) for innovative sleeve material that helps boost PET recycling Hybrid polyolefin film facilitates easy separation of labels from PET bottles and other types of plastic containers in the recycling process EcoFloat helps consumer goods companies to reach recycling targets in the United States
CCL Label, the world’s largest converter of pressure sensitive and extruded film materials for decorative, functional and information labels, today announces that another milestone has been reached in providing a sustainable sleeve solution for plastic packaging: the endorsement of the innovative EcoFloat material by the Association of Plastic Recyclers (APR). The recognition is granted to companies that have developed new products and technologies that are compatible with current recycling infrastructure.