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Registration is open now for the virtual job fair on April 22. April 21, 2021
The second Be the Change Job Fair, dedicated to creating more diverse and equitable workplaces in the beverage alcohol industry, will take place virtually on April 22, 2021. Candidate registration is now open “to all” and the free, four-hour event, which has space for up to 2,400 jobseekers, has expanded this go around from the wine world to include beer and spirits as well.
The first Be the Change Job Fair, which took place last December, was wine-job focused simply because all four founders Cara Bertone, Lia Jones, Philana Bouvier, and Rania Zayyat have wine-centric backgrounds. But as word spread, Be the Change started receiving inquiries about expanding to beer and spirits. Not wanting to pivot too quickly on their first-ever job fair, they decided to save the expansion for the next one. This time, they’re ready and have big-name exhibitors in the beer and spirits industries like Tito’s
To mark Earth Day, Colorado-based brewery New Belgium Brewing created a new beer called Torched Earth Ale with intentionally awful additions to imagine the kind of ingredients that brewers may be forced to use in a dystopian future. Torched Earth Ale is a spinoff of the brewery s flagship Fat Tire (America s first certified carbon-neutral beer) and it is said to play with some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis.
Touted as the beer of the climate-ravaged future, Torched Earth Ale features smoke-tainted water, hardy grains like millet and buckwheat, plus shelf-stable extracts and dandelion weeds. With this beer, which isn t supposed to taste great, the brewery is calling for businesses to take action to support a brighter future with better beer in it.
Courtesy of New Belgium
New Belgium Brewing is marking Earth Day this year by, well, pleading with you to stop treating our planet so badly. The Colorado-based brewery has created a new beer, dubbed Fat Tire Torched Earth Ale, to bring awareness to climate change issues. And while you might not be so psyched to actually taste it (the flavor is rather indicative of its name), New Belgium is hoping it gets your attention.
The Fat Tire spinoff was created with some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis, New Belgium said in a press release. Basically, it s meant to taste bad as a reminder that this could be our future. It was designed to mimic the impact wildfires will have on water supply and is a dark starchy liquid with smokey aromatics [that] is not likely to win any awards, but does highlight the stakes of climate change for beer drinkers
updated: April 19, 2021
It might be hard to believe, but a major brewery just created a beer that tastes bad intentionally.
On Monday, New Belgium Brewing announced the release of Torched Earth Ale, a limited-edition beer in its Fat Tire Ale line that’s specifically crafted to emulate what post-apocalyptic brews might taste like. The beer is made with the scant ingredients that would be available to brewers if we fail to prevent climate change: smoke-tainted water, dandelions, and drought-resistant grains. The resulting taste is reportedly quite dismal, and that’s the point.
The company is seeking to make a statement about the disastrous effects climate change have on agriculture, and how this greatly impacts major ingredients in beer, like hops and malt.