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Three years ago, Detroit rapper King Micah the Infamous attended a networking event at a recording studio in Miami hosted by producer Illmind. There, he met Mightyhealthy.
The event was an opportunity for rappers and producers to meet at the studio and play their music for the group.
“Since it’s Miami, I was prepared for the Uncle Luke, Trick Daddy, Slip-N-Slide type of vibe, King Micah recounts. I’m from Detroit so I’m coming from far left of that. I still took my chances and played some of my music. That’s how I met Mightyhealthy. He went after me and played something that was super grimy and super boom-bap. I’m like, ‘Yo, we need to link.
When hard seltzer first came on the scene, no one could have guessed its future as the next craft-beverage boom. But its growing popularity goes hand in hand with the trend to embrace more health-conscious drinking habits, especially among millennials.
No one knows this better than Eddie Leon, whose M.I.A. Beer Company was the first Miami brewery to make hard seltzer, debuting its Hrd Wtr in 2016.
“Hard seltzers have positioned themselves at the nexus of convenience and health,” Leon tells
New Times. It s here to stay.
These carbonated, water-based hard seltzers are essentially ready-to-drink cocktails, most ranging from 4.5 percent to 6 percent ABV. Made from either malted barley or fermented sugar or an apple base like the one M.I.A. uses to make its Hrd Wtr+ the breweries even boast that they re gluten-free. Most contain 100 calories or less per can.
“I have this theory, and I’m a firm believer that love is unconditional,” he says, explaining GPC s ethos. “The opposite of love, which is hate, is conditional. So hate is something that we’re taught. I think that’s why people resonate with us. [Love] is rooted within us especially as Black people.” His answer was more than just a theory it’s the cornerstone of GPC s designs. “I think with the times we’re living in right now, a lot of people can relate to it,” Wint elaborates. “It gives people a voice without speaking. Some people are afraid to voice how they feel because they don’t want to be looked at in a different light, so our pieces help translate that.”