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As Facebook s CEO Gnashes his teeth, Apple commemorates Data Privacy Day by sharing a report titled A Day in the Life of Your Data

As Facebook s CEO Gnashes his teeth, Apple commemorates Data Privacy Day by sharing a report titled A Day in the Life of Your Data   During yesterday s Financial Conference Call, Apple s CEO Tim Cook stated that Tomorrow is International Privacy Day, and we continue to set new standards to protect users right to privacy, not just for our own products, but to be the ripple in the pond that moves the whole industry forward.   Yesterday Facebook s CEO lashed out at Apple during their Quarterly Earnings call by accusing Apple of squashing competition under the guise of privacy protection.     Zuckerberg ranted on about Apple becoming one of Facebook s biggest competitors and more. Back in October 2020 Patently Apple posted a report titled A Coalition of Trade Groups in online Advertising including Le Monde, Google & Facebook have filed an Antitrust Complaint against Apple.

Proof that Apple s Marketing Team is still the Best

The advert is a typical example of how Apple utilizes techniques of persuasion This commercial once again proves why Apple’s marketing team is still the best Apple, especially under Steve Jobs, made some of the most iconic TV commercials ever, ranging from the vibrant iPod Silhouette to the ever funny “Get a Mac” campaign from the mid-2000s. Even after 37 years, Apple’s ‘1984’ Superbowl commercial is heralded as one of the greatest of all time, but my favourite Apple commercial is ‘Over Sharing’ which is part of their recent “Privacy. That’s Apple” ad campaign. The ‘Over Sharing’ ad is a very intriguing commercial, especially coming from a company like Apple, which never goes out of its way to clear misconceptions, but it retains many of Apple’s commercial characteristics. Just like many of its past commercials, Apple uses a comedic and sarcastic tone to make it more relatable and memorable because there is nothing like a good sense of humour to grab on

Do you know how ITP is affecting your Google Analytics data?

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. ITP, Apple’s Intelligent Tracking Prevention, is a feature in Safari that prevents a website from tracking itsvisitors around the web. Cookies can now be deleted in as little as one day, which makes it impossible to track the user journey of someone who uses Safari as their browser. For more information on what ITP is, read this blog.

What is the future of publisher monetisation?

What is the future of publisher monetisation? Navigating the fractured and fast-changing digital landscape will be key to publisher profit in 2021 In a highlight of the recent Campaign Publishing Summit, PubMatic’s Jacqueline Boakye and Mail Metro Media’s executive director of digital, Hannah Buitekant, met to discuss the solutions. At the end of a year when every industry has seen its norms disrupted, the old rules of publisher monetisation are in a particular state of flux. With time running out for the third-party cookie, media consumption habits on the march, data regulations shifting and the dance between buyer and seller moving to a new beat, there has never been a better time to pull together the bewildering strands of the debate. At the Campaign Publishing Summit on December 9th, a fireside chat hosted by PubMatic addressed the -important issues that will drive digital publishers’ decision-making in 2021.  

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