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Smarties gets recyclable paper packs; Nestlé ups global sustainability ante

Wednesday, 27 January 2021 8:34 Smarties’ switch to recyclable paper packaging removes around 250 million plastic packs sold globally each year. Shoppers will begin to see plastic-free Smarties packaging in airports and other travel retail channels after global food & beverage giant Nestlé revealed a switch of the brand’s confectionery products to a recyclable paper variant. Attendees to a virtual media roundtable briefing held yesterday (26 January) heard that Smarties, which claims to be the first global confectionery brand to move to recyclable paper packaging, will transfer 90% of its range to the new format ( 10% already uses recyclable paper packaging). The move will replace around 250 million plastic packs, totalling more than 400 metric tons of plastic packaging.

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