Behind the carbon calculator that will allow ad agencies to measure their CO2 footprint thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
AdGreen initiative proposes sector levy to finance net zero resources and training
Share
Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund
AdGreen, the sustainability initiative for the UK advertising sector, has this morning announced it will launch a voluntary levy for production and advertising companies to help fund resources, tools,.
To continue reading this article.
Join BusinessGreen
Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
New expert council formed to maximise UK investment offer
Investment Council will advise Government’s ambitious inward investment strategy
From:
27 April 2021
Today (April 27) Minister for Investment Gerry Grimstone has announced the creation of an Investment Council to act as an advisory body to the UK Government on foreign investment, to improve and enhance the UK’s business environment for foreign investors.
Made up of private sector senior leaders from around the globe in a variety of industries – from technology and energy to infrastructure and financial services – the Council will cement the investor lens in the Government’s inward investment strategy.
Publicis Groupe buys PR agency Taylor Herring
Boutique shop was this year s winner of PR Agency of the Year at Campaign s Agency of the Year Awards.
by Danny Rogers
Sign in to continue
Free email bulletins
Publicis Groupe has acquired creative PR specialist Taylor Herring
Publicis Groupe is strengthening its suite of creative agencies with the acquisition of PR agency Taylor Herring.
London-based Taylor Herring works with the likes of Samsung, Subway, Iceland, easyJet and Kellogg s. It will now be brought into the UK Influence Practice, led by Chris McCafferty, alongside MSL, Publicis Groupe’s full service PR consultancy, and sustainability and ESG specialists Salterbaxter.
The acquisition also includes Taylor Herring’s in-house production capabilities, though its London-based St. Mark’s Studios.
Transformative creativity
Founded in 2001 by wife and husband team Cath Taylor and James Herring, the agency has won a spate of awards for its work, including Cannes Lions, D&AD pencils and The Drum Marketing Awards’ Grand Prix for a collaboration with Greggs.