How long? 1 minute
Campaign podcast: Sue Frogley and Douglas McCabe review the year in media
Publicis Media UK s Sue Frogley and Enders Analysis Douglas McCabe talk about the big commercial media trends of 2020.
Podcast: Frogley and McCabe
Ecommerce has moved forward to 2024 this year as a result of the changing consumer behaviours during the Covid-19 pandemic, Douglas McCabe, chief executive of Enders Analysis, told
Campaign s podcast this week.
He warned: “Ecommerce has really exploded. If you take the ecommerce trends over the last two or three years, what we’ve done as of this summer, we ve jumped to 2024… I don’t see it reversing significantly… there are all sorts of shopping behaviours that frankly have changed forever.”