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Global superstar Lady Gaga and the LVMH-owned champagne brand Dom Pérignon have come together for a limited-edition collaboration. Tying in with Gaga’s
Chromatica album launch (which has also seen partnerships with Oreo), the Dom Pérignon team-up comes as a means of shared artistic energy, born out of a celebration of creativity.
With this in mind, Gaga has put her name to a range of limited-edition collector’s bottles and an accompanying sculpture. This is captured in a Nick Knight-shot campaign, which sees the pop powerhouse pose with her bottle of rosé champagne against the backdrop of her “Queendom,” which as Knight says was his “desire to create a burst of positive fantasy a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many differen
Lady Gaga‘s Chromatica Oreos are officially a hit!
The pop-star’s limited edition branded Oreos, which are inspired by her latest album, have gone viral. Fans have been posting their reactions to the collaboration and documenting the lengths they’ve gone to get their hands on the cookies across social media.
Oreo’s senior director
Variety, “It’s been incredible and beat our wildest expectations.”
“After the lockdown, the world was in dire need of playfulness and a release from all of the stress and anxiety,”
Justin continued. “It was like, ‘What if we really leaned into music as a way to connect to people and spread more positivity?’”
The bakery and snack brands aiming for the stars by banking on big Hollywood names In recent months, there has been a raft of announcements from brands that have shimmied up to big names to pump energy into their marketing ploys and attract the purchasing power of star-struck consumers.
Aligning with a big Hollywood names pays dividends, as experienced by a relatively-unknown Spanish snack producer when its canned Patatas Fritas appeared in Parasite , which became the first non-English language film to win an Oscar in the Best Picture category last year.
Bonilla a La Vita dominated headlines after it
Now, Bimbo Bakeries USA has enlisted John Stamos as ambassador for one of its popular bread brands.
Lady Gaga calls out white people, denounces racism in acceptance speech I invite us to stop asking What is wrong with them? and instead relentlessly ask, What is wrong with us?
Grammy Award winner
Lady Gaga was honored Sunday at the 2021 Beloved Community Awards organized by the King Center, and she decried white supremacy in her acceptance speech.
The singer/actress was awarded the
Yolanda Denise King Higher Ground Award, named after the eldest daughter of the
Rev. Dr. Martin Luther King, Jr. and Coretta Scott King. eldest daughter.
This Nov. 2 photo shows Lady Gaga performing in support of Democratic presidential nominee Joe Biden during an election-eve drive-in campaign rally at Heinz Field in Pittsburgh, Pennsylvania. (Photo by Drew Angerer/Getty Images)