Kayla Itsines praised for changing outdated Bikini Body Guide name Erin Donnelly
Fitness trainer Kayla Itsines is rebranding her popular Bikini Body Guide (BBG) workouts, telling followers that the name represents an outdated view of health and fitness. They will now be known as High Intensity with Kayla, she confirmed in an Instagram post on Wednesday. I feel it is the right time to change our approach with BBG and to evolve and use language that feels more positive for women today, the Australian fitness influencer and Sweat app co-founder, who has more than 12.8 million followers, explained in her post.
Australian fitness queen Kayla Itsines has announced why she s renaming her world-famous Bikini Body Guide workout brand.
The 29-year-old entrepreneur, from Adelaide, confirmed she s replacing her multi-million dollar fitness program Bikini Body Guide (BBG) with High Intensity with Kayla because the old term is outdated . It has been almost 10 years since I created BBG with the positive intent that every body is a bikini body. However, I feel the name now represents an outdated view of health and fitness so I m changing it, she said. I feel it is the right time to change our approach and to evolve and use language that feels more positive for women today. Since having my daughter Arna, I have become even more aware of how important it is to use language that empowers women.
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Elsewhere in the interview, Kayla said things are going good with Tobi, but admitted obviously at times it s really hard . For everyone, and for every woman, in that situation [going through a break-up], it is a really hard time, the mother of one added.
Cover girl: She told this month s Women s Health Australia magazine: It s early days, so I won t share too much, but I m super happy
In love: The celebrity trainer, 29, did not reveal the name of her new partner, nor did she specify their gender, but did say they share similar values
Kayla confirmed her split from Tobi, who is the father of her two-year-old daughter, Arna Leia Pearce, in August last year.
Madonna enjoyed a night on the town Tuesday with her close friend, Hollywood agent Maha Dakhil Jackson, looking amazing as she relaxed the strict macrobiotic diet she s on at an Italian restaurant. Out to dinner with my bestie @secretagentm -maha, the 62-year-old entertainment icon wrote. We feed each others souls, and then i think too much and get moody.
In the post, the Grammy-winner wore a blue three-piece suit, accessorizing with multiple necklaces and bracelets. She had her blonde locks down and parted and wore thick-rimmed black glasses on the outing.
The latest: Madonna, 62, enjoyed a night on the town Tuesday with her close friend, Hollywood agent Maha Dakhil Jackson, looking amazing as she relaxed the strict macrobiotic diet she s on at an Italian restaurant