Hennessy Becomes the NBA s First Global Spirits Partner
- Multiyear Partnership Expansion Makes Hennessy the Official Spirit of the NBA Worldwide -
COGNAC, France, Feb. 25, 2021 /PRNewswire/ Hennessy, the world s best-selling cognac, and the National Basketball Association (NBA) today announced a global expansion of their partnership, making Hennessy the Official Spirit of the NBA worldwide. The multiyear agreement, which marks the league s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy s relationship with the NBA and expands on the North American deal that was announced in February 2020. We are honored by the distinction as the first global spirit partner in the NBA s history, said Julie Nollet, Hennessy global CMO. The NBA is more than basketball, and Hennessy is more than cognac. We represent global communities, and this partnership empowers us to support a game and culture that brings people together through entertainment
National Basketball Association (NBA) / Press release | Hennessy becomes the NBA s first global spirits partner
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MIL-OSI Africa: Hennessy becomes the NBA s first global spirits partner
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