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Gone fishing: why marketers should be loading up their tackle boxes

By Kenneth Hein-15 March 2021 11:00am Tying into fishing is chum for a variety of US consumers. Lockdown drove a new, diverse generation of fishing fans out of their homes and onto the water. Now it’s time for marketers to hook into an old favorite pastime, according to new trend data. With fishing season set to begin in earnest next month in many parts of the US, millions of Americans are fantasizing about the moment the first bass will strike their lure. During lockdown, interest in fishing reached new levels and new demographics as people looked for fresh air, fun and the allure of catching the big one. Three million more fishing licenses were sold in the US last year compared to 2019 this accounted for 40% increase in sales, according to the Recreational Boating and Fishing Foundation. And 90% of new anglers say they plan on sticking with the sport.

United statesDan gouldKathy kennedyWilly wonkaGerald swindleFishing foundationDick sporting goodsBass pro shopsRecreational boatingSporting goodsGas stationPepsico beverages north americaSuper bowlMountain dewConsumer behaviourGo outdoors

Dismay turns into opportunity as students partner with PepsiCo on campaign

IMAGE: Provided Shipton led the class of fourth-year students, who were divided into groups of four. Each group selected the design of an existing LIFEWTR bottle from which to draw inspiration in developing marketing campaign materials, including posters, vending snipes and merchandise. The winning team’s design are now being used in advertising and promotional materials exclusively on the Penn State University Park campus and in select local retailers. “The students ended up creating point-of-sale pieces for LIFEWTR,” Shipton said. “They were provided with the bottle design and from there the students were able to develop concepts for the key imagery that they later expanded on to other collateral.”

New yorkUnited statesHappy valleyUniversity parkEmily parkerRyan russellJohnl mondockTamar najarianTaylor shiptonSumi patelEmily watkinsPhil chooLos angelesRon feinbergAmber laiCassie luzenski

Casey s Awards $1 Million in Grants to Local Schools Through Its Cash for Classrooms Grant Program

Press release content from Business Wire. The AP news staff was not involved in its creation. Casey’s Awards $1 Million in Grants to Local Schools Through Its Cash for Classrooms Grant Program March 8, 2021 GMT Today, Casey’s General Stores announced its Cash for Classrooms grant program is awarding $1 million to benefit K-12 schools through 99 grants. The funds come as teachers, students and families have faced a full year of challenges and changed routines brought on by the coronavirus pandemic. ADVERTISEMENT “We are grateful to be able to distribute these funds to schools in need through our new, Cash for Classrooms grant program. Together, with our guests and partners like LIFEWTR, we are proud to be able to make a big impact on students and teachers in our communities,” said Megan Elfers, Vice President of Marketing at Casey’s.

United statesWapello elementary schoolGuillermo prietoOur ladyKatie petruVan burenMegan elfersCentral divisionCommunity engagementJames knoll elementary schoolGeneral storesVice presidentParkview elementaryGuadalupe elementaryBlack hawk elementaryNebraska city public schools

Lightly caffeinated : New water and juices offer afternoon pick-me-up

Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy, and health. Caffeine is in vogue in the beverage category as a stimulant people know and understand – far different to artificial ingredients such as taurine in energy drinks or the demonized sugar in soda. The growth of the RTD coffee category illustrates the rise of the mid-afternoon pick-me-up occasion – as does Coca-Cola’s launch of Coca-Cola with Coffee in the US this year – but brands such as Ocean Spray, Nestlé and PepsiCo are eying up the opportunity to bring more refreshing, cleaner caffeinated beverage profiles to market with their recent launches.

United statesZach harrisKim mcallisterPoland spring energyPoland spring sparkling energy water beverageOcean sprayOcean spray wavePepsico beverages north americaWaters north americaPoland springSoft drinks amp waterEnergy amp sportsTea and coffeeFunctional beveragesSparkling waterஒன்றுபட்டது மாநிலங்களில்

Pepsi presenta línea de bebidas para preparar cócteles caseros

Pepsi presenta línea de bebidas para preparar cócteles caseros
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United statesPepsico beverages north americaLatin america andஒன்றுபட்டது மாநிலங்களில்பெப்சிகோ பானங்கள் வடக்கு அமெரிக்காலத்தீன் அமெரிக்கா மற்றும்