IHC unit acquires stake in US digital media platform
ABU DHABI, 2 hours, 31 minutes ago Multiply Marketing Consultancy (MMC), a subsidiary of International Holding Company, has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles. Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. In terms of visibility, Firefly’s screens ensure over millions of impressions per month. This deal will expand Firefly’s operations into the Middle East for the very first time through a joint-venture office based within MMC’s headquarters in Abu Dhabi.