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Sola Salon Studios Opens 60 New Locations And Achieves 15% Increase In Stylist Lead Volume In 2020
- Fast-Growing Salon Studios Franchise Signs 43 Development Agreements to Open 113 New Salons Across North America -
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DENVER, Feb. 9, 2021 /PRNewswire/ Sola Salon Studios, the world s largest salon studios franchise, is reporting significant growth in 2020, opening 60 new locations and signing 43 franchise agreements to develop 113 new salons throughout the U.S. and Canada over the next several years. Of the 43 new agreements, 26 were signed with new franchisee groups and all but one joined after nationwide shutdowns of salon businesses as a result of the COVID-19 pandemic. This strong performance through an unprecedented year, coupled with the brand s reputation as the leading salon studios franchise, has positioned Sola for tremendous future growth as it remains on track to eclipse 600 locations in 2021.
Details 14 December 2020
WINK+ app was created by SMRT Media, a wholly owned subsidiary of SMRT Commercial, as a digital offering to engage consumers and provide advertisers with a strong solution that provides data through campaign measurability. This year the app took home the bronze award for Most Innovative Use of Mobile Technology at MARKETING-INTERACTIVE s MOBEX 2020 Awards. Given the current COVID-19 climate, this year WINK+ saw a decreases in its app usage rate due to lesser people taking public transport and stepping out.
Quick to evolve, the team decided to launch “WINK+ from Home” to drive long-term customer engagement and retention during the Circuit Breaker period through its innovative use of mobile technology to strengthen its brand position and brand association amongst customers.