Little Black Book, Critically-acclaimed director F. Gary Gray and TBWA\Chiat\Day NY launch the first ever campaign following LeBron reflect on a different kind of life
(PRNewsfoto/PepsiCo)
MTN DEW RISE ENERGY, launched in March, has 180 mg of caffeine, antioxidants, vitamins A and C, and fruit juice. With Citicoline and caffeine to boost mental clarity and Zinc for immune support, MTN DEW RISE ENERGY is designed to awaken ambition and help you conquer the morning to conquer your day. It is available in 16 oz cans in six delicious, refreshing flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz, and Peach Mango Dawn. Energy management remains a priority for consumers, and we re excited to be working with LeBron to show how MTN DEW RISE ENERGY can be that morning energy to help you seize the day, said Fabiola Torres, Chief Marketing Officer and Senior Vice President of the PepsiCo Energy Category. As the new campaign shows, LeBron truly embodies the MTN DEW RISE ENERGY brand. It s all about dedication, motivation, and seizing the new opportunities that every morning brings.
Fabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it s got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea.
The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn.
PepsiCo Partners With Global Icon LeBron James To Launch MTN DEW RISE ENERGY Drink
- New MTN DEW RISE ENERGY Offers Citicoline and Caffeine for a Mental Boost and Zinc to help with Immune Support to Conquer the Morning; Only 25 Calories and Zero Grams of Added Sugar
- Unique, Multiyear Partnership with LeBron Begins with MTN DEW RISE ENERGY and Will Span Activations Across Categories including Snacks; Partnership will also Highlight Companies Shared Values and Commitment to Uplifting Communities
News provided by
Share this article
Share this article
PURCHASE, N.Y., March 17, 2021 /PRNewswire/ Every morning is a chance to seize the day and close the gap between intention and motivation. No one embodies this mentality better than NBA icon, businessman and philanthropist LeBron James, an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and
PepsiCo Partners with LeBron James to Launch Mountain Dew Energy Drinks financialbuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialbuzz.com Daily Mail and Mail on Sunday newspapers.