April 14 2021
While foreign language marks have been increasingly recognised in the Chinese market, local consumers will still likely use Chinese language marks to refer to foreign brands. Therefore, devising suitable Chinese language marks and securing registration for the same shall always be a priority for players in the Chinese market.
This article explains the importance of registering Chinese language marks, ways to devise your Chinese language marks, and tips on obtaining registration and maintaining the same.
Why register Chinese language marks?
The importance of registering Chinese language marks is manifested in three main ways.
Marketing convenience
Localisation of foreign brand names is necessary. The official language of China is Chinese with the official dialect being Putonghua/Mandarin. The consumers in China, being Chinese-speaking consumers, will inevitably use Chinese to refer to foreign brands, as Chinese brand names remain easier to r
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