Hummer
The Hummer H1 came to market as the civilian version of the Humvee military transport. It was big, brash, and powered by a 5.7 petrol engine or a variety of 6.5-liter diesel engines. It arrived in 1992 as a result of campaigning from then soon-to-be California Governor Arnold Schwarzenegger after he fell in love with the military version during Operation Desert Storm. Like the Toyota Prius, it became a political statement, but both vehicles were on opposing sides of the fence.
The Prius arrived in 1997 and is still with us, while the H1 ended up on the wrong side of history. The H1 became the poster boy for American excess and arrogance, but Hummer tried to move forward with the smaller H2 and H3 models. However, a small Hummer is still big and thirsty, and there wasn t enough appetite to keep the brand afloat. With rising gas prices, the risk-versus-reward ratio just wasn t there for enough customers.
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