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With City Commission s help, UF student marketing campaign promotes mask-wearing in bars As of Feb. 8, the city commission-funded program distributed 150 posters, 190 masks and about 80 floor decals to Rowdy Reptile, Fat Daddy s, JJ s Tavern, Downtown Fats and other businesses [Courtesy of The Agency] Packed bars and clubs at Midtown are now covered with colorful posters and stickers reminding students to keep their masks on while being social. Students at The Agency, UF’s student-led marketing firm, paired up with the city to launch a marketing campaign aimed to encourage students to wear masks in public inside bars.  The Healthy Gainesville Initiative was presented to and approved by the City Commission Jan. 21 and cost the city $87,500. The funds paid for research and development of marketing materials such as posters, masks and floor stickers to encourage students to mask up because of concerns from city officials about masses of unmasked stude

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