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Scarlett Communications LLC: From Editor to Entrepreneur: PR Consultant Leverages Her Newsroom Experience to Promote Businesses

(1) DALLAS, TX / ACCESSWIRE / January 12, 2021 / As the world continues to grapple with the coronavirus pandemic, many business owners are struggling to stay connected with their stakeholders. As the owner of Scarlett Communications LLC, Katie Scarlett Shi is leveraging her background in journalism and business consulting to help companies engage their customers and grow relationships. What sets me apart from many public relations professionals is my background in the news industry and business sector, she said. This allows me to quickly analyze management s perspectives and effectively give voice to their needs. A recent media release about a furniture restorer who started sewing face masks was published on MLive, a primary news source in the state of Michigan, and was subsequently picked up by National Public Radio. Scarlett s client experienced a significant increase in business volume due to this exposure.

In a Time of National Crisis at the Capitol, Words Matter

In a Time of National Crisis at the Capitol, Words Matter 01/08/2021 The violent acts at the United States Capitol this week proved again how important clear communication remains during a crisis.  Organizations and brands took to social media and the airwaves to state their positions. For some organizations, like the D.C. Police Union, statements included necessary facts for the public, such as where each law enforcement sector’s responsibilities lie. Providing the public with important information, particularly from a security standpoint, remains the top communication priority during a serious situation. However, the statement also waded into optional rhetoric, assigning blame, which is probably best left until well after the heat of a crisis has dissipated.

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