Kremlin targets TikTok over critical content
However, Fredheim pointed out that politicians remain relatively rare on such platforms. Most often, it s the so-called influencers who resort to buying likes, who want to become known on Instagram or Facebook, he said, estimating that politicians make up only around 10% of the clients. Often, it s also startups and businesses that want to appear to be bigger and more popular than they actually are.
On one of the promotional sites, DW uncovered a VKontakte profile belonging to Konstantin Malofeev, the Russian media czar and a confidant of President Vladimir Putin. In his posts, Malofeev a supporter of Russian separatists in eastern Ukraine lashes out against the Kyiv junta or the godless EU on a regular basis.
Travel influencers and the COVID crisis
Influencers are gaining more sway in the travel industry. But their image has recently been damaged by some of them traveling despite the coronavirus pandemic, in their quest for the perfect photo.
Travel influencers seek out impressive landscapes but also make them sought after locations
Like so many others, the coronavirus has robbed travel influencers of their livelihoods. International travel is almost impossible and advertising partners have drastically scaled back their orders. Many of them now advertise fashion, sandwich spreads or mail-order companies. But some influencers carry on regardless. Clients around the world are using them and their immense influence to market travel destinations ― especially during the COVID crisis.
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