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Montana urges visitors to act responsibly, be on best behavior in the wild
By: KPAX Staff
and last updated 2021-07-06 16:03:29-04
MISSOULA â MISSOULA, Mont. (KPAX) You might call it a COVID crest . An explosion of interest in Montana s outdoors starting last year as alternatives to the lockdown life and continuing strong into 2021. Great for the state s $7 billion outdoor recreation business. Not so much for those coping with crowds on their favorite trail, or lake.
A new marketing campaign aims to educate and head off bad behavior . We ve heard stories about really poor behavior last year with some of these, what was potentially was thought of as, new visitors coming, said Jeremy Sage, Interim Director of the Institute for Tourism and Recreation at the University of Montana.
Montana urges visitors to act responsibly, be on best behavior in the wild fox17online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fox17online.com Daily Mail and Mail on Sunday newspapers.
Marketing campaign urging outdoor users to be on best behavior in Montana
Dennis Bragg photo
and last updated 2021-07-05 19:16:40-04
MISSOULA â With thousands of people flocking to Montana for recreation, or to live, there s a growing local concern our outdoor way of life is being ruined. A new multi-media marketing campaign aims to educate, and head off bad behavior .
You might call it a COVID crest . An explosion of interest in Montana s outdoors starting last year as alternatives to the lockdown life and continuing strong in 21. Great for the state s $7-billion outdoor recreation business. Not so much for those coping with crowds on their favorite trail, or lake.
The World Travel & Tourism Council (WTTC) has announced today the appointment of Dr Michael Frenzel, former CEO of TUI and former WTTC Chairman, as WTTC Ambassador.
The Ambassador programme identifies global travel industry leaders with proven records of success in key markets to work alongside WTTC, bringing strong experience from careers in the Travel & Tourism industry. Selected by Christopher J. Nassetta, Chairman WTTC and President & CEO, Hilton, and Gloria Guevara, WTTC President and CEO, Dr. Michael Frenzel will work closely with WTTC to expand the Council’s presence, voice, and influence in key markets, working collaboratively on behalf of WTTC.