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How Amazon Exploited a Weakened America
The immense power of Jeff Bezos’s empire reveals a country that has been falling apart for quite some time.
ILLUSTRATION BY BEN JONES
During the Covid-19 pandemic, one in four Americans has struggled to pay their bills, and as of mid-January, unemployment claims surpassed those of the Great Recession for the forty-third straight week. As of February, more than 24 million people reported that their households sometimes didn’t have enough to eat. Many lower-income Americans continued to report for in-person jobs without proper protective equipment in dangerously crowded environments like meatpacking plants, warehouses, and hospitals.
Credit: Austin Hargrave/August
Given what we know now, the trajectory of Jeff Bezos seems almost inevitable. The founder and CEO of Amazon has been relentless in his pursuit of building the most dominant, customer-focused enterprise in modern history. It s fitting, considering he first thought to name his company Relentless.com.
Looking backward, however, it can be easy to forget that relentless did not mean inevitable, at least not in the early years. But as Amazon s execution began to match Bezos s vision, an extraordinary company emerged one that changed our lives. Bezos leaves his CEO role as one of the most important business leaders of his generation, having taken his company from zero to nearly $1.7 trillion, the market value of Amazon today. Along the way, the man behind The Everything Store gave us some of the most important lessons on entrepreneurship, innovation, and customer experience. Here are 11 principles every entrepreneur can learn from Jeff Bezos.
The CEO of the Amazon of South Korea has one key thing in common with Jeff Bezos
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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. (L-R): Jeff Bezos, Bom Kim. Alex Wong/Getty Images; Hollis Johnson/Business Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Kim s fortune surged to $8.9 billion with the IPO of Coupang, dubbed the Amazon of South Korea.
The CEO is less famous than Jeff Bezos, but their key to success is the same: customer obsession.