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Facebook testing brand safety topic exclusions for advertisers This is the first time the Feed environment would be managed though controls, company says. Carolyn Lyden on January 29, 2021 at 10:59 am More Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces.

Carolyn lydenMichel prottiNandini jammiGeorge nguyenGlobal alliance for responsible mediaSocial issuesSearch engine land editor george nguyenGlobal allianceResponsible mediaChief privacy officerPrivacy review processSearch engine landFacebook news feedSearch contentநந்தினி ஜம்மிஜார்ஜ் ஂக்யந்