Etsy (NASDAQ:ETSY). But the biggest threat I see to Amazon long-term is
Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google getting its act together in shopping. Here s why it s Google that could create the biggest challenge for Amazon.
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Google takes shopping seriously
Google has long had a shopping tab in its search bar and sometimes shows shopping results on top of links, but shopping hasn t been key to the company s business. That may be changing, since Google as a company wants to provide answers to users queries, not just blue links that take people off its website. This is why snippets are shown after many searches and the company is developing tools to answer people s questions within Google.
Amazon s Biggest Threat in E-Commerce
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