David Jones on exponential rise of luxury goods - and what it expects on Boxing Day
25 Dec, 2020 04:00 AM
3 minutes to read
Inside David Jones Newmarket department store in Auckland. Photo / Brett Phibbs
Aimee Shaw is a business reporter focusing on retail, small businessaimee.shaw@nzherald.co.nz@AceeyShaw
Sales of luxury and designer goods has catapulted David Jones sales into double-digit growth territory post-lockdown and the department store retailer expects sales trends on Boxing Day to follow suit. David Jones general manager of womenswear, footwear and accessories, Bridget Veals, said the surge in sales of luxury goods was a trend the department store was experiencing on both sides of the Tasman as consumers shifted from splashing out on experiences to durables as borders remained closed.