THE PRODUCT “The idea of a business with cast scented candles came from our passion for beautiful perfumes. We are passionate about perfumes (when we don t know what gifts to bring, we rely on perfumes), we like our house to smell nice, we like the stories behind some smells (eg on Sunday I bake bread because the smell reminds me of my childhood, when my grandmother used to bake bread). We want to be more eco friendly , we try to do what and how much we can for the environment and then we thought that our attitude is found in the concept of our business. That s why we chose to use recycled containers (glass bottles cut and finished by hand), ecological cotton wicks, vegetable wax from sustainable productions (made out of soy), quality essential oils.” – Scandinavea crew
Agency: LONG&SHORTPhotography: Sojae StudioLocation: South KoreaProject Type: ProducedClient: Canteen9Product Launch Location: South KoreaPackaging Contents: Health SupplementsPackaging Substrate / Materials: Cardboard and FilmPrinting Process: Offset Canteen9 is a premium children's nutritional brand. The project began with a client's concern that his wife can easily and easily .
Printing Process: Digital printing
The impact of creative packaging on sales: Proper packaging with a special design is one of the most important factors in selling and marketing products and also encourages more customers and stimulates their interest in buying the product. We should try to make the viewer a customer at first sight, but how? It is very important for us to be able to approach the position of our product to the phrase (the first moment of truth). First Moment of Truth: The moment when a customer encounters a product online or offline. The moment of destiny is the first 3 to 7 minutes of the user s encounter with the product, and this is exactly the time when marketers should be able to turn the visitor into a buyer. Procter & Gamble defines the moment of a destiny as: the moment when a customer chooses a product from another competitor in comparison to a similar product.
Printing Process: Digital printing Moțochine is a street food sweet shop selling one product only. A round, fried and filled dough one. The thinking process for our concept started with the product and its cooking similarity with papanași or gogoși . Truth is there isn’t a direct link to papanași , except for the fact that our product is fried as well. (Although, please note that the fried version of papanași is originally from Moldova region, while people from Transylvania, part of former Austro-Hungarian Empire, used to boil them). We saw a connection, though – that small ball people place on top of papanași : has the same shape with our product. It’s like either the mini version of papanași or the “underestimated” part of papanași , just a decoration which everybody ignores, because they just want to dip into the cottage cheese and blackberry jam of papanași. Well, that small ball is called moț (en. tussock or tuft) in papanași r
Packaging Contents: Cider
Printing Process: Digital printing Neil Collins is an OG of the Paso Robles wine industry, working (more than) full time as the winemaker at Tablas Creek and Lone Madrone. Bristols Cider is his side hustle, a passion project and an homage to his upbringing in Bristol, England–quintessential cider country. Our rebrand for Bristols was inspired by Neil s rebellious spirit and the cider s marked departure from the simple and overly sweet offering all too readily available in the US. The hand-drawn wordmark is a nod to the old Bristol buses in England, meant to be iconic and instantly recognizable in the competitive cider market. The packaging itself was chosen intentionally, to give the brand legs to run within the off-premise market. Overall, the rebrand mixes the past of the cidermaker with a promising future for the beloved always dry, never sweet, hard cider.