Cos form war rooms, dedicated teams to respond to emergencies as Covid ravages India
In certain cases, companies are also helping employees with cremation services, but most were reluctant to state that on record.
Synopsis
Corporates have been badly hit in this wave as the disease has gripped high rises and localities where most of the senior and middle management live, particularly in metros. With India’s medical infrastructure at breaking point, companies have created war rooms and dedicated teams to respond to emergencies.
Tata Motors, Procter & Gamble, PwC, Tata Consultancy Services, Mahindra & Mahindra and other companies that have set up internal teams to help staff with Covid-related issues are reporting heavy use as employees reach out for help amid the pandemic surge.
P&G builds Australian footprint with effervescent vitamins brand acquisition
Procter & Gamble acquires Voost Vitamins, extending its footprint in the growing effervescent vitamins market
Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum.
The FMCG giant confirmed the purchase this week, stating the leading effervescent supplements brand’s range would rapidly extend its consumer healthcare portfolio into vitamins, minerals and supplements.
“This move enables us to expand our portfolio in Australia, beyond Vicks and Metamucil, by adding a broad range of consumer-preferred vitamins, minerals, and supplements [VMS] that will complement our current offerings,” said P&G Personal Health Care president, Paul Game.
Native deodorant has been part of Procter & Gamble for three years.
It s taken sales at physical retailers from nothing to 50% of its business under P&G s ownership.
While it still wants to expand at stores, Native s traditional online business took off during the pandemic.
If you ve seen Native s pumpkin spice-scented deodorant or its collaboration with lifestyle brand Jungalow, you ve seen Procter & Gamble s influence on the upstart personal care brand.
Working with P&G fragrance team, which creates scents used in a variety of the company s products, has been a highlight of Native s time at the company so far, said Meng Li, the brand s vice president of marketing. It s one area, along with supply chain management and expansion into brick-and-mortar stores, where P&G has been particularly useful to the brand over the past few years, Li said.
Updated Feb 17, 2021 | 16:29 IST
P&G India had in 2018 announced to invest in women-owned businesses and said it has already spent more than Rs 200 crore with women-owned businesses in India. Procter & Gamble to spend Rs 300 crore to drive gender equality in India
New Delhi: FMCG major Procter & Gamble on Wednesday said it will spend Rs 300 crore towards driving gender equality in India by deliberately working with women-owned businesses in the country over the next three years.
Announcing new declarations aimed to accelerate gender equality across India, the company said it will also educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years.