Cellnex Telecom Selects Intertrust ExpressPlay DRM to Protect LOVEStv Hybrid Digital TV Platform
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LOVEStv Selection Strengthens Intertrust’s Continuing Momentum in the European Market
Intertrust’s long term experience and technology expertise behind ExpressPlay DRM gives both us and our partners the confidence that their services will be widely enjoyed while continuing to protect content. SUNNYVALE, Calif. and MADRID (PRWEB) January 12, 2021
Intertrust today announced that Cellnex Telecom will use its ExpressPlay DRM cloud service to protect Cellnex’s LOVEStv, a digital TV platform for use in the Spanish market. With the selection of ExpressPlay DRM, Cellnex joins the bevy of digital television service operators in the European market who have chosen Intertrust’s content protection services.
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Producing high-quality, personalized and relevant content at speed is one of the main concerns for organizations today. According to HubSpot, roughly 70% of marketers are actively investing in content marketing.
Content demand continues to rise among customers, as are the channels where this content is being consumed. Brands are therefore searching for ways to increase the speed of their content production without getting hindered by pitfalls or bottlenecks that can impede content production and limit the experiences with which brands can deliver.
Understanding the Content Lifecycle
Creating content is essential if brands want to keep up with demand, but that is only one part of the content lifecycle. The content lifecycle is the process digital content goes through from creation to retirement. Itâs a dynamic process, especially considering that no two organizations or pieces of content are precisely alike.
December 15th 2020 12:41
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures.
But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021.
And if you want to hear more on 2021 trends, join us on January 26th at 3pm GMT as Econsultancy founder Ashley Friedlein will reveal his digital and marketing trends for the year.
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Sitecore announces headless CMS offering
Experience Edge offers hybrid headless capabilities.
Kim Davis on December 9, 2020 at 2:45 pm
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Sitecore, the CMS and e-commerce platform, has announced the launch of Sitecore Experience Edge, a new platform for headless content delivery at scale. The platform’s content creation capabilities will be accessible to marketers as well as developers. The headless content delivery will be available in early 2021.
Two options will be available initially, Experience Edge for Sitecore Content Hub and Experience Edge for Sitecore Experience Manager (XM). The former allows headless content delivery to any channel through APIs, with the content managed by marketers, and tools for content lifecycle management. The latter offers XM customers to publish static website content as well as deliver headless content. Content management is again accessible to marketers.