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IP monitors can now ask platforms to take down ads for fake goods

BusinessWorld March 4, 2021 | 8:04 pm THE Intellectual Property Office of the Philippines (IPOPHL) has authorized its enforcement unit to request the removal of online posts and advertisements for counterfeit and pirated goods. The agency officially expanded the powers of its enforcement arm to include digital and online channels via its Memorandum Circular No. 2020-049. The enforcement arm will need to pursue its takedown request in coordination with other agencies and service providers, following the receipt of complaints from intellectual property rights owners, IPOPHL said in a statement Thursday. IPOPHL also has the power to issue cease-and-desist orders, order the removal of counterfeit and pirated goods from physical establishments, and ask other government agencies to cancel business permits and other licenses.

IPOPHL s anti-counterfeiting, piracy measures strengthened with new rules in force

TAGUIG CITY, March 4 New rules at the Intellectual Property Office of the Philippines (IPOPHL), which took effect on March 3, 2021, have expanded the powers of its Intellectual Property Rights Enforcement Office (IEO), enabling it to more effectively curb online counterfeiting and piracy.  From the left, DDG Pascua, DG Barba and OIC Enforcement Dir. Edillon inspecting last Feb. 10 some luxury goods seized by the Bureau of Customs’ Ninoy Aquino International Airport District in 2020.   Under IPOPHL s Memorandum Circular (MC) 2020-049, or the Revised Rules of Procedure on Administrative Enforcement Intellectual (IP) Rights, the electronic, digital or online channels have been expressly included as part of the IEO s scope in exercising its enforcement functions. 

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