Watch the Sustainable Markets Initiative video with Princes Charles
Dozens of large private-sector firms have promised Prince Charles that they will put sustainability at the heart of their businesses.
A range of chief executives have agreed to commit their companies to looking after the planet and caring for nature in what the Prince of Wales thinks is a “pivotal moment” in his decades-long campaigning for the natural world.
His new charter has been named Terra Carta, after the Magna Carta which was signed by King John in 1215 to guarantee the rights and liberties of people.
Prince Charles says Terra Carta will similarly ensure the “fundamental rights and value of nature” should become the focus for companies as they rebuild following the pandemic.