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Ad giant Omnicom won Philips $300 million marketing business in a big loss to WPP and Dentsu.
Philips is transitioning from a consumer goods giant to a healthcare technology company.
It plans to promote itself as improving people s health and well-being.
Philips hired ad holding company Omnicom to handle its global marketing business in a big hit to rival advertising companies WPP and Dentsu.
Omnicom agency TBWA will handle making Philips ads while OMD will oversee ad-buying strategy and Ketchum and FleishmanHillard will handle communications. Brand strategy firm Interbrand, design agency Critical Mass, and Omnicom s Precision Marketing Group will also oversee parts of the business.
Omnicom s Credera Acquires Areteans to Extend Digital Transformation & Marketing Consulting Depth
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DALLAS, April 19, 2021 /PRNewswire/ Credera, a consulting firm focused on strategy, transformation, data and technology, today announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
Areteans specializes in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM). The company serves some of world s biggest brands across banking, insurance, consumer products, telecom, and government and has a presence in Australia, India, New Zeal
Press release content from PR Newswire. The AP news staff was not involved in its creation.
OPMG Announces Erin Matts As Chief Experience Officer
February 2, 2021 GMT
NEW YORK, Feb. 2, 2021 /PRNewswire/ Omnicom Precision Marketing Group (OPMG) today announced the appointment of Erin Matts as Chief Experience Officer, Head of Omnichannel. Matts comes to OPMG from Hearts & Science where she was CEO. Prior to that, she served as CEO of Omnicom Group’s (NYSE: OMC) data & analytics firm Annalect.
In her position, Matts will be working with agencies and consultancies across the OPMG portfolio to embed best-in-class thinking around customer experience orchestration and transformation. Matts will report to Luke Taylor, CEO, OPMG.