Grapefruit an increasingly important item on the shelf
The Israeli grapefruit season is proceeding to full satisfaction. This is according to Jordi Fijnheer of FruitPro, which was founded in October 2017 as part of Galilee Export, one of the largest producers in Israel and an established name in the international fruit and vegetable sector. The Ridderkerk office mainly focuses on the Benelux countries, Scandinavia, Germany and Eastern Europe. As other producing countries, such as Turkey and Spain are leaving the assortment earlier, the way is paved for a good demand for grapefruit from Israel. Although the area of Galilee has expanded slightly, we are still able to move the volume well. The quality of the citrus generally has a slightly shorter shelf life towards the end, but we haven t actually had any complaints and have had a very stable season, says Jordi.