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Most Australians have little idea of the traditional Country on which they live, let alone the stories of the cultures who have been there for thousands of years.
A campaign launched this week called Connect to Country is trying to change that, encouraging non-Indigenous Australians to discover with a brand, old perspective the land they call home.
The campaign has been created by Aboriginal creative consultancy Creative x in partnership with Facebook, and comes in time for NAIDOC Week, the annual celebration of the culture and achievements of Aboriginal and Torres Strait Islander people.
This year s NAIDOC theme is Heal Country! calling for greater protections for land, water and Aboriginal sacred sites and cultural heritage.
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