February 22, 2021 10:46
The diversity of Australia’s media landscape was at the fore of discussion on Friday as News Corp Australasia and Nine Entertainment Co (Nine) executives sat before the senate’s environment and communications references committee.
The senate hearing was the first step into an inquiry launched as a result of former Prime Minister Kevin Rudd’s petition for a Royal Commission which gained 500,000 signatures.
According to an IBIS World report Newspaper Publishing in Australia Industry Trends (2015-2020) the Australian newspaper industry is dominated by News Corp, with a 53.4% market share, while Nine has 15.7%.
Senators at the committee hearing were keen to hear from News Corp and Nine executives about what they considered to be their market share, with varying degrees of response.
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