Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.
Last week, Alex Craig wrote an article for NAR’s Young Professionals Network claiming that agents who are focused on building a personal brand are “wasting their time and money.” For starters, he said, agents will never be able to garner the same level of brand awareness as the brokerage they’re already a part of.
Craig went on to list a few other reasons agents should stop branding themselves, including: today’s vast real estate agent options (which might cause confusion), clients’ tendency to ignore complex information and the ethical consequences of marketing your own brand under your broker’s.
Chelsea Peitz, Feb. 2, 2020
Social media is a hot topic in real estate, often covered on-stage and in online articles. Peitz shares her real-world experience and examples in an easily digestible format, including illustrations, worksheets and additional resources.
While reading the book, I tested out a few of the recommendations and was shocked at the amount of engagement those posts got on Facebook.
Bonus book
Profitability and Performance Pitstops. In 2018, I reviewed Howard’s
Create Demand and Stop Chasing Business, an easy read full of useful ideas for building a high-volume business without the chase.
With
Profitability and Performance Pitstops, Howard packs 400-plus pages with ideas, models and concepts to build a big and profitable business.
YPN congratulates President Akufo-Addo for his re-election
Young Professionals Network (YPN), a network of young professionals that focuses on advocacy for youth empowerment and seeks avenues for young ones to unearth their talents as the future workforce of Ghana has congratulated President Akufo-Addo for winning the 2020 Presidential race.
The President beat stiff competition from the NDC’s John Dramani Mahama to retain his seat as president of the country.
President of YPN reacting to the president’s victory said, “We trust that the next 4 years will experience enhanced transformation in the life of the citizens. We wish you the very best of the next 4 years.”