Page 2 - ப்ரொஃபெஸர் இல் கார்னெல் பல்கலைக்கழகம் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In this video: New research from The Cornell Center for Hospitality: data shows that post-stay engagement, for example through email messaging like surveys and requests for reviews, can increase direct booking tendencies. A look at direct versus social customer feedback: defining each feedback  model and how they should be treated as critical ‘in between’ moments for hotel brands. Types of loyalty and managerial responses: the difference between cognitive and affective loyalty and how each contributes to building brand loyalty over time. What channel choice tells us about customers: examples of how cognitive and affective loyalty can drive savings. Strategies hotel brands can implement: key tactics and watch-outs when thinking about loyalty today.

Chris andersonGeoffrey ryskampCornell centerProfessor at cornell universitySkift loyaltySubscription summitCornell universityGlobal headகிறிஸ் ஆண்டர்சன்ஜெஃப்ரி ரைஸ்காம்ப்கார்னெல் மையம்ப்ரொஃபெஸர் இல் கார்னெல் பல்கலைக்கழகம்சந்தா உச்சிமாநாடுகார்னெல் பல்கலைக்கழகம்உலகளாவிய தலை