How LinkedIn engagement shifted and strengthened in 2020
DARE Group Australia founder Sue Parker. Source: supplied.
As the world’s most trusted platform for business networking, LinkedIn represents every brand genre, industry sector and profession. But most importantly, it’s a repository of real humans, their stories and professional challenges.
And by gee did all that come to the fore in 2020.
In January this year, I wrote about the communication shift on LinkedIn due to the horrific bushfire crises. As Australians rallied to support community and business, I observed that self-promotion on LinkedIn was put on hold.
It’s actually surreal reading that article now, as back in January, we had absolutely no idea what would ultimately unfold in 2020.