Over-extension of Extended Producer Responsibility?
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Nadia Chauhan of Parle Agro tells Aultrin Vijay how its latest fruit- and fizz-based drink is positioned to tap the carbonated soft drinks market and shares the company s sustainability initiatives Nadia Chauhan, JMD and CMO, Parle Agro
Parle Agro is set to disrupt the beverage category with its new drink, B-Fizz. The malt flavoured carbonated fruit juice-based drink is a new addition to the fruit-plus-fizz-based product portfolio from Parle Agro, which pioneered the category with the introduction of Appy Fizz in 2005. The company says it has adopted aggressive marketing, bold packaging and attractive price point to create waves in the carbonated soft drink (CSD) category. This is evident from the firm s Rs 40-crore investment for a mass media campaign across print, digital, television and outdoor for B-Fizz.
Nadia Chauhan of Parle Agro tells Aultrin Vijay how its latest fruit- and fizz-based drink is positioned to tap the carbonated soft drinks market and shares the company s sustainability initiatives Nadia Chauhan, JMD and CMO, Parle Agro
Parle Agro is set to disrupt the beverage category with its new drink, B-Fizz. The malt flavoured carbonated fruit juice-based drink is a new addition to the fruit-plus-fizz-based product portfolio from Parle Agro, which pioneered the category with the introduction of Appy Fizz in 2005. The company says it has adopted aggressive marketing, bold packaging and attractive price point to create waves in the carbonated soft drink (CSD) category. This is evident from the firm s Rs 40-crore investment for a mass media campaign across print, digital, television and outdoor for B-Fizz.