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Move From Customer Experience to Customer Excellence

PHOTO: Fallon Michael | unsplash By now, businesses have spearheaded multiple initiatives around customer service, customer experience and customer excellence, all in an effort to prioritize customers. Yet these terms seem interchangeable for most businesses. The first is a single touchpoint with your brand, while the others impact feelings and emotion, and encompass both the entire customer relationship and how you operationally deliver them. A good way to explain the differences is with an example of a customer journey where a new client opens a checking account online or through a chatbot assistant but finishes the process in a branch or over the phone with a representative. If the representative is friendly and helpful, he or she delivers good customer service. The frictionless process of opening an account online or having a chatbot assistant to check their account balance and recent transactions helps create a great customer experience. Positive customer experiences like t

Next Level Process Mining: PAF appoints Dr Alexander Seeliger as Chief Scientist

Next Level Process Mining: PAF appoints Dr. Alexander Seeliger as Chief Scientist Share Article The Process Analytics Factory (PAF), a leading Process Mining provider based in Darmstadt, Germany, has appointed Dr. Alexander Seeliger as Chief Scientist. In this role, Dr. Seeliger will lead the Research & Innovation division at PAF in the future. His tasks include the evaluation of complementary technologies such as Artificial Intelligence (AI), RPA and Machine Learning (ML) and their integration into Process Mining. One focus of his work is the automation of analysis and optimization processes via AI and ML in PAFnow. Dr. Seeliger received his doctorate from the Technical University of Darmstadt on the topic of Intelligent Computer-assisted Process Mining and most recently worked as a research assistant and lecturer at the Telecooperation Chair of the Computer Science Department there.

Hybrid event platforms can be the next trend in 2021 to organise virtual events

Chennai (Tamil Nadu) [India], February 26 (ANI/NewsVoir): A leading hyper-automation services company based out of Chennai, Vuram builds EventHall , a one-of-a-kind platform to host its annual company event: Vuram Day. Almost 700 people, including Vuram s employees (or Vuramites as they are called), their family members, and customers participated in the event. Along with live and recorded sessions, the platform had games, stalls, workshops, and live and on-demand performances. Before the pandemic, Vuram Day happened for two days at several locations within India. During the physical event, Vuramites and their families used to stay together and celebrate the event. Every minute detail from placing goodies in the hotel room to scheduling the agenda used to be taken care of by the organisation. Due to the pandemic, Vuram decided to conduct the event virtually.

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