The strategic business developer (SBD) role in the AEC (architecture, engineering & construction) industry is multi-faceted and is continuously evolving. A traditional SBD role encompasses identifying, engaging, and generating well-researched, qualified leads. The leads are passed along to be closed by a Practice Leader or Principal or by the SBD professional if he or she has a direct and strong relationship and/or where the engagement/project is within a specialty discipline of the SBD professional.
The SBD professionalâs role has evolved into a multi-faceted, fast-moving position that engages in focused strategic efforts towards opportunities and avenues that result in a firmâs sustainable revenue growth. A successful SBD professional must interact with every business line within the firm or within multiple firms (if the firm is part of a group or family of firms). Cross marketing and cross selling are extremely important keys to success in multi-disciplinary firms with
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