JetBlue Airways today announced it has formally taken delivery of its first Airbus A321neo (new engine option) aircraft configured with the airline’s reimagined premium Mint® experience and an all-new onboard layout, featuring comfort and connectivity perks that set the airline apart from other U.S. carriers. The aircraft is scheduled to arrive at JetBlue’s home at New York’s John F. Kennedy International Airport (JFK) tonight from the Airbus production facility in Hamburg, Germany.
Photo: Business Wire. Travelers can spot the A321neo with Mint by its unique “Ribbons” tailfin. The design features three blues from the airline’s brand palette and is the first tailfin inspired by so-called “Op Art” – as in optical art – using simple shapes to create the illusion of three dimensions and movement.
Exclusive: Minty Fresh, Acumen’s approach to JetBlue’s latest Business Class cabin
Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new Mint ‘Studios’. TheDesignAir caught up with Acumen’s team for an exclusive look at the design details.
The new Mint Suite
“We started work with JetBlue back in October 2016,” states Michael Crump, Brand Experience Director at Acumen. “We went over to see them and were immediately immersed in their brand, new offices, partner hotels and restaurants and even went to their training university.” It was important for Acumen to fully understand the nuances of their brand, existing product and service philosophy. However, one of the most powerful ways of do
2 February 2021
JetBlue has redesigned its Mint premium seat as it prepares to launch transatlantic flights for the first time.
The new cabin will feature 24 private suites with a sliding door for every customer, a custom-designed seat cushion by Tuft & Needle and design touches that help every customer feel at home in the air.
As part of the refresh, JetBlue will also introduce its latest innovation, the Mint Studio, which it claims will offer the most space in a premium experience from any United States-based airline.
“Mint was an idea to make premium travel across the United States less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, president and chief operating officer, JetBlue.
JetBlue shows it means business with its new Transatlantic Mint product
JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic Business Class market with a totally reimagined version of its popular Mint experience.
In comparison to its original 2014 product, JetBlue’s first complete redesign of Mint again sets a new standard – this time on transatlantic flights – featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and countless design touches that help every customer feel at home in the air.
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In a move it s claimed will shake up transatlantic premium air travel , low-cost American airline JetBlue this summer is launching flights to London for the first time.
The services will be operated by a long-range version of the single-aisle Airbus A321 aircraft, which will be fitted out with 24 individual reimagined Mint suites, including two first-class Mint Studio seats at the front that the airline claims have the largest lie-flat bed of any U.S carrier .
Both designs were conceptualised by London-based Acumen Design Associates and developed in partnership with another UK studio, Aim Altitude.
JetBlue this summer is launching flights to London for the first time, using long-range A321 aircraft. At the front will be two first-class Mint Studio seats, pictured, which JetBlue says have the biggest lie-flat bed of any U.S carrier