Green beauty: Garnier to launch digital sustainability labelling
L Oreal-owned brand Garnier is set to launch a digital tool enabling UK customers to track the environmental and social impact of its haircare products.
The tool has already proven successful in France
The company will use data relating to emissions, water, biodiversity and other sustainability topics to give each product an overall grade between A and E. These ‘planetary impact’ grades will then be relayed to consumers on a dedicated website, which will launch in the coming weeks.
Garnier has already launched a similar tool for customers in France, which launched last year and has been visited by more than 2.6 million people. Once the UK launch is complete, the brand’s next focus for the labelling project will be the US and UAE.
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Technavio Research: Global Natural And Organic Personal Care Product Market Research 2020-2024|Post Pandemic Industry Planning Structure|Technavio
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