Pa. craft brewers adapt as they face uncertain future due to coronavirus pandemic
Updated Apr 07, 2021;
In January, owners and father and son, Clifford and Michael Lindgren, announced they had purchased the former PNC Bank building at 5 N. Market St. in the borough and were moving operations from their Perry County family farm.
The new building offers ample space to expand production from a two to a 15-barrel system with additional room for a taproom and possible restaurant. They anticipated an end-of-summer opening.
But weeks later, the Lindgrens’ expansion plans were delayed when the coronavirus pandemic hit in March.
“It was a stumbling point at the beginning of the pandemic,” Michael Lindgren said.
Photo credit: Cottonbro / Pexels
A few years ago, Bart Watson, the chief economist for the Brewers Association, decided to stage a craft beer tasting for the residents of his grandmother’s retirement community. Many tried an IPA for the first time and, as Watson recalls, “were kind of shocked that anybody would make a beer that bitter.” Yet one man loved it. “He told me, ‘It’s the best beer I’ve ever tasted. I’m going to buy a six-pack.’”
The experience revealed a valuable lesson: While many assume older drinkers become set in their ways as they age, there are many consumers over 50 who are open to new experiences if the industry makes the effort to educate and recruit them, believes Watson.
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The Craft Maltsters Guild proudly presents the fourth annual Craft Malt Conference, coming to you in a virtual format from February 10-12. The decision to go virtual in 2021 was made to support safety measures during COVID-19 but with the added perk of increasing accessibility for the greater craft malt community. Come one, come all. This is an easy-to-attend artisan grains and craft beverage conference you won’t want to miss.
#CraftMaltCon2021 is a three-day event, with curated live seminars on the latest research, trends, and best practices relevant to those in the craft malt supply chain. Participants can also participate in digital malthouse tours, peruse a virtual trade show, and attend cyber happy hours each evening. Attendees will also have the chance to talk with sponsors during live Q&A sessions and check out new products via video demos.