Through digital “Card Decks,” MagnusCards uses visual cues and step-by-step instructions, with optional audio enhancement, to help developmentally disabled shoppers navigate tasks and activities that might feel challenging or overwhelming. Trader Joe’s said it’s offering five Card Decks within the app, with each deck focusing on an aspect of the Trader Joe’s shopping experience, such as “Checking Out Your Items” and “Sensory Experiences in the Store.”
“Grocery stores can be challenging places for individuals with autism, but the basic necessity of buying food and the simple pleasure of selecting what you plan to eat is vital for all people,” said Nadia Hamilton, founder and president of Magnusmode, whose U.S. office is in Buffalo, N.Y. “Trader Joe’s MagnusCards provide support for a critical skill set that everyone needs and a fun experience that everyone deserves.”
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