FMCG companies focus on last-mile deliveries as local curbs return
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“We realise lockdowns, on and off, are here to stay for a while,” said Mayank Shah, senior category head at Parle Products. “So, we are increasing exposure to ecommerce platforms with more products, faster replenishment of stocks, and pushing stocks to the nearest last mile, so that fulfilment of demand remains undisrupted.”
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With demand picking up across categories among health and hygiene, as well as discretionary and non-essential products, and manufacturing capacities being increased, companies said they don’t want to risk disruptions in case Covid-19 cases increase.
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