Friday, 18th December 2020, 11:54 am
For the first-time ever Premier Inn has created a master key to every single one of its hotels across the UK for the exclusive use of Father Christmas delivering presents on December 24.
The VIP keycard has been created in response to questions from guests who are keen to understand if Father Christmas can deliver presents to its rooms – which do not have fireplaces to allow for traditional chimney access.
In fact, following the news that Santa is exempt from travel restrictions thanks to magical powers which keep him safe, the hotel company has been snowed under with the question from guests up and down the country.
Guide Dogs data strategy navigates path to organisational view
Guide Dogs CIO Gerard McGovern is mapping out a data strategy that is aimed at taking the charity from an individual to an organisational view of data
Share this item with your network: By Published: 17 Dec 2020 11:00
Guide Dogs is no different to other charities in needing to make better use of its donor data. But it also provides the service for which it mainly raises funds in the first place: dogs guiding blind or visually impaired humans.
Gerry McGovern, CIO of Guide Dogs, has been mapping out a data strategy in consultation with Caroline Carruthers, former chief data officer at Network Rail, now a consultant and CEO, Carruthers and Jackson. McGovern wants to move the charity from an individual view and practice of data management and analytics to an organisational one.
John Lewis Give a Little Love campaign aims to raise £4m for two charities this Christmas
Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
It’s the most wonderful time of the year again, but this year is set to be a little different. After what has been a challenging time for everyone, many brands have shied away from their usual festive offerings, opting instead to work alongside charities in the hope of raising funds for valuable causes.
With spots from the likes of The Body Shop, John Lewis, Papa John’s and more, you can scroll down to see a selection of this year’s ads that are looking to do some good.