Pepsiâs Gatorlyte launch halted over trademark dispute
02-03-2021
11-08-2014
Pepsi has been blocked from rolling out its new Gatorlyte product, after a federal court in Texas found that Mexico-based Laboratorios Pisa had good grounds for proving the beverages company infringed its trademarks.
Laboratorios Pisa sued Pepsi on February 18, alleging that Pepsi had ripped off the trademarks designs used on the packaging of its Electrolit products, a range of rehydration drinks.
In its complaint, the Mexican company stated that Electrolit’s brand, trademarks and trade dress are “instantly recognisable to a large portion of both the US and Mexican population”, and that Pepsi had “resorted to an unethical and illegal campaign of copying and intimidation, including using its monopoly to prevent Electrolit beverages from being sold in US stores altogether”.