Interpublic of : R/GA Appoints Tania Secor as Global Chief Financial Officer
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NewsNow: Search Engine Optimisation news
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Published March 11, 2021 •
Updated on March 11, 2021 at 3:13 pm
Noam Galai | Getty Images Entertainment | Getty Images
On March 11, 2020, the World Health Organization declared COVID-19 a pandemic. By the following week, schools went remote, businesses shuttered and states enacted stay-at-home orders across the U.S.
Americans struggled to make sense of this new reality. Grocery store shelves stood bare as people snapped up toilet paper and pasta. The economy fell into recession as millions lost jobs and state unemployment departments scrambled to keep up with applications. Small business owners struggled to pay rent and make payroll, parents juggled work and home school, and essential workers braved exposure. Remarkably, the stock market climbed to record highs.
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KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns.
The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly formed roles with Camila del Mazo Nales taking up the role of senior paid social executive, Michael Heming as eCommerce manager, and Daniel Foot as PPC manager.
The trio of new starters will be reporting to Ulrika Lundvall, head of paid media at KidsKnowBest.
Del Mazo Nales joins the agency from a paid social executive position with OMD. She will be helping to further elevate campaigns through continuous optimisations to ensure KidsKnowBest stays at the forefront of platform expansion and new targeting opportunities.